RESEARCH,
ROYAL HORSE DNA
Since 1970, Royal Horse has had in its DNA an innovative approach based on solid experimental means.
Coordinated by its Research and Development Department, Royal Horse has delivered major technical advances that have marked the horse feed sector.
Today, the brand has a unique capacity for innovation in equine nutrition thanks to :
- An international presence in more than 20 countries,
- A team of experts (veterinarians and equine nutritionists) in France, Brazil, Mexico and Indonesia,
- A network of loyal customers throughout the world. The brand tests all its innovative solutions in real life conditions (work, competition, transport…)
- Research aimed at improving well-being, health and performance, in total adequacy with the values of Royal Horse.
RESEARCH & DEVELOPMENT
AN INTERNATIONAL
COLLABORATION
ROYAL HORSE also collaborates with the best equine nutrition research teams in the world.
Such as Agrosup DIJON and the Ecole Nationale of Equitation de Saumur (ENE), the Veterinary School of Sao Paolo and the EquiTest establishment specialized in equine physiology.
In order to be ever more precise in its nutritional responses, the brand strives to be a pioneer in questions of knowledge of raw materials (in terms of fiber quality, fat profiles, protein digestibility, etc.), which requires a permanent update of our formulation matrices.
The brand also wants to be a major player in the digital revolution of the equine world by getting involved in the development of connected solutions that meet the new needs of horse owners:
Creation of an application to help with decision-making, customization of rations, monitoring of the animal’s weight and management of the horse’s work schedules
Establishment of strategic investments and synergies with startups with innovative projects for the equine industry (e.g.: Equisense).
This constant concern for innovation is reflected in the marketing of high-performance feeds and disruptive solutions, justifying the reputation of the ROYAL HORSE brand in the horse world.