The Saga

Royal Horse was created in 1970 with the will to feed the horse differently, by proposing adapted nutritional solutions. Throughout its history, the brand has tried to be a pioneer on the issues of well-being, health and performance of horses.

2022 DISCOVER YOUR ROYAL HORSE VIDEO

ROYAL HORSE feeds meet the nutritional needs of horses at all levels of performance and physiological stages. To meet this requirement, we offer balanced feeds whose objective is to guarantee the best level of well-being and performance of horses and ponies for leisure, sport, competition, racing and breeding.
>> Discover the video

Launching of a feed solution H150, rich in long fibers and with low starch content, specifically for sport and competition horses subject to gastric and/or muscular problems.

H-150 benefits from the GWB plant cocktail.

2021 LAUNCH OF THE H-150
FOR SPORT HORSES

2021 THE ROYAL HORSE TEAM
OLYMPIC MEDAL

Nicolas TOUZAINT and Karim LAGHOUAG, pillars of the Royal Horse Team in eventing, are Bronze medalists at the Olympic Games in TOKYO.

Launch of a range of complementary products C-Line, fruit of Royal Horse’s research work, using innovative and exclusive principles to respond to the problems of quality and regrowth of the horn C400, stressed joints C500 and speed of recovery and support of the heart function C600.

2020 NEW RANGE
FEED SUPPLEMENTS

complements alimentaires cheval royal horse
nouvelle sacherie Performance

2019 NEW
ROYAL HORSE BAGS

Modernization of the image of the Royal Horse brand more in line with the performance and well-being of horses : Modernization of the logo and the bags.

Simplification of the offer in 4 segments: Sport & Leisure – Competition – Breeding & Feed supplements

Work on micro-algae (Omega 3 and DHA of plant origin). Opportunity of use in equine nutrition.

This work will lead to the launch of C-600 Athlete Effort Recovery in 2020.

2018 NEW
MICRO-ALGAE

micro algues DHA cheval
pplication mobile royal horse

2017 NEW
DIGITAL APPLICATION

To develop its services and meet the need for customization of rations by horse owners, Royal Horse launches the first mobile application in the horse feed sector.

In its RESEARCH for the well-being of horses, Royal Horse launches the active ingredient GWB (Gastri Wall Builder), to prevent gastric problems in horses.

2017 PREVENT GASTRIC PROBLEMS
GWB

GWB
Roger Yves Bost

2016 OPENING NEW
ASIAN MARKETS

The same year, Royal Horse expands its ambitions on the Asian continent, in Vietnam as well as in Indonesia.

A player in the digital revolution, the Royal Horse brand has formed a strategic partnership with the startup Equisense.

2016 NEW PARTNERSHIP
EQUISENSE

application mobile equisense
royal horse new range of horse products

2014 NEW ROYAL HORSE
RANGE OF HORSE FEED PRODUCTS

Launch of the new ROYAL HORSE range : First Line – Adapt – Adjust and development of the brand internationally, with new manufacturing units in Mexico and new distribution areas in Europe.

Work on the reduction of starch in the formulas of the Royal Horse offer for the well-being of the horses and development of solutions to fight against the appearance of ulcers in horses (one of the first pathologies affecting horses).

2011 FIGHT AGAINST
ULCERES

recherche et développement alimentation cheval
huiles végétales royal horse

2009 MATERIALS WORKS
VEGETABLE FATS

Work on the different profiles of vegetable fats for the feeding of athletic horses. (Qualify new energy sources to complement the energy intake of cereals).

Introduction of MOS pre-biotics (bio regulators of the intestinal flora in ROYAL HORSE ranges).

The group confirms its choice to enlarge ROYAL HORSE’s presence on the French market and to reinforce its expertise in equine nutrition. Numerous riders in dressage, eventing, endurance and other disciplines integrate the ROYAL HORSE Team and trust its feeds in the most important events: European Championship, World Championship, Olympic Games…

2001 INTRODUCTION NEW
PRE-BIOTICS

MOS horse prebiotics
Brazil flag

1991 LAUNCH OF
ROYAL HORSE BRASIL

ROYAL HORSE’s first international establishments, notably in Brazil.

Introduction of the Bio regulator of the intestinal flora, the Paciflor, in all the ROYAL HORSE range (in order to secure the digestion in the horse).

1990 INTRODUCTION TO THE
PACIFLOR

paciflors alimentation cheval
michel robert team royal horse

1989 CREATION OF
ROYAL HORSE TEAM

Creation of the “ Team Royal Horse ” with Michel Robert as main partner.

Launch of the “Tradition” feed, the first flaked feed for horses, designed in collaboration with the Ecole Nationale d’Equitation de SAUMUR (ENE).

1972 FIRST MIXING
FLAKES

Floconne-royal-horse-aliment-cheval
logo royal horse 1970

1970 LAUNCH OF THE FIRST
ROYAL HORSE PRODUCT RANGE

Royal Horse was created in 1970 with the will to feed the horse differently, by proposing adapted nutritional solutions. Throughout its history, the brand has tried to be a pioneer on the issues of well-being, health and performance of horses.