2022 DISCOVER YOUR ROYAL HORSE VIDEO
ROYAL HORSE feeds meet the nutritional needs of horses at all levels of performance and physiological stages. To meet this requirement, we offer balanced feeds whose objective is to guarantee the best level of well-being and performance of horses and ponies for leisure, sport, competition, racing and breeding.
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Launching of a feed solution H150, rich in long fibers and with low starch content, specifically for sport and competition horses subject to gastric and/or muscular problems.
H-150 benefits from the GWB plant cocktail.
2021
LAUNCH OF THE H-150
FOR SPORT HORSES
2021
THE ROYAL HORSE TEAM
OLYMPIC MEDAL
Nicolas TOUZAINT and Karim LAGHOUAG, pillars of the Royal Horse Team in eventing, are Bronze medalists at the Olympic Games in TOKYO.
Launch of a range of complementary products C-Line, fruit of Royal Horse’s research work, using innovative and exclusive principles to respond to the problems of quality and regrowth of the horn C400, stressed joints C500 and speed of recovery and support of the heart function C600.
2020
NEW RANGE
FEED SUPPLEMENTS
2019
NEW
ROYAL HORSE BAGS
Modernization of the image of the Royal Horse brand more in line with the performance and well-being of horses : Modernization of the logo and the bags.
Simplification of the offer in 4 segments: Sport & Leisure – Competition – Breeding & Feed supplements
Work on micro-algae (Omega 3 and DHA of plant origin). Opportunity of use in equine nutrition.
This work will lead to the launch of C-600 Athlete Effort Recovery in 2020.
2018
NEW
MICRO-ALGAE
2017
NEW
DIGITAL APPLICATION
To develop its services and meet the need for customization of rations by horse owners, Royal Horse launches the first mobile application in the horse feed sector.
In its RESEARCH for the well-being of horses, Royal Horse launches the active ingredient GWB (Gastri Wall Builder), to prevent gastric problems in horses.
2017
PREVENT GASTRIC PROBLEMS
GWB
2016
OPENING NEW
ASIAN MARKETS
The same year, Royal Horse expands its ambitions on the Asian continent, in Vietnam as well as in Indonesia.
A player in the digital revolution, the Royal Horse brand has formed a strategic partnership with the startup Equisense.
2016
NEW PARTNERSHIP
EQUISENSE
2014
NEW ROYAL HORSE
RANGE OF HORSE FEED PRODUCTS
Launch of the new ROYAL HORSE range : First Line – Adapt – Adjust and development of the brand internationally, with new manufacturing units in Mexico and new distribution areas in Europe.
Work on the reduction of starch in the formulas of the Royal Horse offer for the well-being of the horses and development of solutions to fight against the appearance of ulcers in horses (one of the first pathologies affecting horses).
2011
FIGHT AGAINST
ULCERES
2009
MATERIALS WORKS
VEGETABLE FATS
Work on the different profiles of vegetable fats for the feeding of athletic horses. (Qualify new energy sources to complement the energy intake of cereals).
Introduction of MOS pre-biotics (bio regulators of the intestinal flora in ROYAL HORSE ranges).
The group confirms its choice to enlarge ROYAL HORSE’s presence on the French market and to reinforce its expertise in equine nutrition. Numerous riders in dressage, eventing, endurance and other disciplines integrate the ROYAL HORSE Team and trust its feeds in the most important events: European Championship, World Championship, Olympic Games…
2001
INTRODUCTION NEW
PRE-BIOTICS
1991
LAUNCH OF
ROYAL HORSE BRASIL
ROYAL HORSE’s first international establishments, notably in Brazil.
Introduction of the Bio regulator of the intestinal flora, the Paciflor, in all the ROYAL HORSE range (in order to secure the digestion in the horse).
1990
INTRODUCTION TO THE
PACIFLOR
1989
CREATION OF
ROYAL HORSE TEAM
Creation of the “ Team Royal Horse ” with Michel Robert as main partner.
Launch of the “Tradition” feed, the first flaked feed for horses, designed in collaboration with the Ecole Nationale d’Equitation de SAUMUR (ENE).
1972
FIRST MIXING
FLAKES
1970
LAUNCH OF THE FIRST
ROYAL HORSE PRODUCT RANGE
Royal Horse was created in 1970 with the will to feed the horse differently, by proposing adapted nutritional solutions. Throughout its history, the brand has tried to be a pioneer on the issues of well-being, health and performance of horses.
